Poor, Fat America.

29 Million Americans live in poverty. The money that they don't have to buy food is made up for in state food-vouchers. In these environments there is a lack of knowledge about healthy eating. Children in particular see more than 10,000 tv adverts a year for mostly high-calorie food products and are therefore most likely to succumb to the temptation of “eat me!” - “eat more!” - “eat more comfortably”. Fruit and vegetables simply can't compete against artificial fragrance and flavour enhancers. The inhabitants of this “fattening environment” pay a high price: high blood pressure, diabetes, and an increased risk of cancer. For years now the American, Brenda Keneally, has been observing the phenomenon of obesity amongst young people in her neighbourhood in New York. These young people are sometimes shocked when they see themselves in her photos.

According to a UNICEF study, one in four school kids between the ages of 13 and 15 in America is overweight. Being overweight is more common among American children than in any other industrialised country.